Harmonix And Fender Extend Successful Partnership Into The Next Decade

Harmonix Music Systems, Inc. today announced the extension of their agreement with Fender Musical Instruments Corporation (FMIC) to have the brand’s iconic instruments featured in its popular music video game series Rock Band until 2027. One of the most respected brands in music, Fender guitars, basses and amps have been an integral component of the Rock Band franchise since its inception in 2007 and this agreement ensures players can enjoy that same level of realism and authenticity for another decade of interactive play.

“Rock Band is all about living out your rock n’ roll fantasies, on stage, under the lights, in front of a crowd,” said Steve Janiak, Harmonix CEO. “For decades, Fender’s iconic designs and signature sound have made them the guitar and amp of choice for many of rock’s greatest stars. Naturally Fender has also been the guitar of choice for many of Rock Band’s aspiring rock stars dating back to the series’ introduction in 2007. I’m thrilled that they’ll continue to be a part of Rock Band well into our next decade.”

Adds Mark Van Vleet, CLO & SVP Business Development of FMIC: “We are pleased to continue our successful relationship with Harmonix. Harmonix continues to impress us with their attention to detail and precision in faithfully recreating our classic instruments. The experience they create of being a rock star ensures their global audience feels the passion and excitement of being in a band when they strap on a Rock Band guitar or bass.”

Following last year’s launch of Rock Band 4, Harmonix has worked closely with the Rock Band community to bring new features and content to the game. Most recently, Harmonix announced a Rock Band 4 Expansion Pack coming this fall, which includes highly anticipated features like synchronous online multiplayer, at the sold-out PAX East expo, one of the largest consumer lifestyle shows in the U.S.